About the Brand

About the Brand

Coldwell Banker - Hubbell Briarwood

History, Mission, Core Values, Service Area, and the Story behind the Star

Coldwell Banker Logo

Coldwell Banker is the oldest and most established residential real estate franchise in North America. It was founded in 1906 after a devastating San Francisco earthquake. As the city began to rebuild, a young real estate agent named Colbert Coldwell saw the need for honest and knowledgeable real estate practitioners to assist the many citizens that had fallen victim to greedy banks and lenders.

Benjamin Arthur Banker partnered with Coldwell in 1914 to found the company that is now known worldwide for its ingenuity and success in both positive and negative markets. Always blazing the trail, Coldwell Banker was the first real estate brand to launch a national website, stream listing videos online, leverage social media and iPad applications, and design mobile sites.

And while cutting-edge technology is great, providing outstanding customer service and agent support are our top priorities. Coldwell Banker was recently named #1 for real estate training for Training magazine. We’ve come a long way from our humble beginnings in San Francisco, and continue to be ready to help our customers find their way home.

After Coldwell Banker acquired Hubbell Briarwood in 2009, we soon became Lansing, Michigan's premier real estate company. We now operate 6 offices with over 200 employees who are proud to provide the most extensive real estate services for all of the Greater Lansing Area, and growing specialty markets such as:

Coldwell Banker Hubbell BriarWood continues to attract the best and the brightest by adhering to the ideals upon which the firm was founded on.

Take a look at an excerpt from the 2020 Coldwell Banker Brand Look Book: